About Me

Here, you can learn more about me, and my decade-plus career in the storytelling business.

Jim Rosenthal

Who am I?

It's a question I ask myself on a daily basis but if I had to sum myself up in one word, it would be a storyteller.

My storytelling journey started at college in 2013, when I spent my spare time writing for an independent Asian newspaper. From there, I caught the bug for telling stories and creating content across many mediums.

Two degrees at Birmingham City University later and its given me opportunities to develop my multiplatform storytelling skills. From SEO to digital content, social media and data journalism, the story always comes first no matter what medium I use to tell it.

My career in a snapshot

Where do I begin? I started in journalism (and still remain a journalist), but have branched into other industries, including PR, digital marketing, communications and data analytics.

Among the many places I've worked with include Journo Resources, HuffPost UK, Computer Business Review, The Economist, Space Data and more.

I've relished the opportunity to plan media briefings for the local press, report at global conferences or cover big sporting events in my career. It's about helping brands and publishers tell stories that change public perception while holding those in power to account.

What do I do to relax?

When I'm not telling stories, you'll find me in the gym, swimming pool or lake swimming for Birmingham Masters Swimming Club.

In fact, I competed for Birmingham Masters at a national level at the 2024 Swim England Open Water Masters National Championships in Sheffield. Alongside that, I've swum in many open water swimming events, both with a wetsuit and without a wetsuit.

Alongside my swimming adventures, I am a rock and roll aficionado, as well as a 90's and early 00's pop music enthusiast. Did I forget to tell you, my favourite film is the British gangster film classic The Long Good Friday?